A new report published by Dataxis has identified 12 operative TV Everywhere (TVE) platforms in the seven main countries of Latin America –Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.
ESPN Play, one of the pioneers in the launch of TVE services, grew by 65% in distribution since the end of 2012. According to the report “TV Everywhere in Latin America 2014”, ESPN closed a number of agreements with operators, which allowed it to cover 38.8 million of potential households as of March 2014, representing 69.6% of total pay- TV households in the analyzed markets of the region. By December 2012, ESPN Play had reached 48.4% of total pay-TV households.
Fox Play was the second TVE service ranked according to distribution. In March 2014 the agreements generated by FOX with operators allowed it to reach 50.5% of total Pay TV households in the seven main markets of Latin America, up from 22.5% in December 2012.
TNT Go and Space Go (from Turner) ranked third with services focused on basic subscribers of the operators with which it had agreements –allowing Turner to quickly grow distribution of its content. TNT Go and Space Go reached a potential 17.4 million households. That is, 31.2% of the total of Pay TV households.
Even though these platforms’ offers remained relatively stable compared to the end of 2012, the TVE market exhibits a high growth potential as a complement to pay TV services. In this regard, more international TV channels are expected to join this trend with the launch of new TVE systems in the region, thus completing a multiscreen experience.
TVE platforms have grown to counteract the growing offer of legal OTTs, which started to take shape as of 2012, by only offering online content access to pay-TV subscribers with authentication. Thus, TVE systems have adjusted to the value chain of the pay-TV industry and present themselves as a value-added project that seeks to build loyalty with subscribers.