Sky puts money into online vdeo startup Pluto.TV



Sky has invested $500,000 in Pluto.TV, an LA-based online television platform that aggregates video content from across the web and programs it into themed TV channels.

Pluto.TV offers viewers the best of online video through a portfolio of TV channels. The service is currently available in the US across a range of platforms, including iOS, Android, Google Chromecast, Amazon Kindle Fire and Fire TV, as well as through the web.

Earlier this year, Sky also opened up a dedicated office in San Francisco to help it continue to forge new partnership with tech startups.

“This partnership enables Sky to draw on the ground-breaking work Pluto.TV are doing to help viewers discover and enjoy the best of online TV through an intuitive and editorially rich TV platform,” comments Emma Lloyd, Director, Corporate Business Development, Sky. “As we learn about new trends in the way people watch TV, we look forward to sharing our own expertise in content creation, packaging and promotion.”

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