Sky has invested $7 million in Whistle Sports, the world’s largest sport-focused cross-platform network.
The two companies are looking to work together on creating exciting new content for younger sports fans, particularly ‘young millennials’: Whistle Sports partners with online personalities who create unique video content themed around sports, sports brands and franchises.
The partnership follows recent investments by Sky in Pluto.TV, the online video aggregator and the US ad tech firm Sharethrough. Sky has previously invested in a number of other pioneering US technology companies, including the IP streaming service provider Roku, the immersive 360 video specialists Jaunt and the video delivery firm 1 Mainstream.
Barney Francis, Managing Director, Sky Sports, comments: “Whistle Sports has very quickly established itself in the US as a major new sports network. We see lots of potential to harness Sky Sports’ content and relationships with major sports bodies and brands to work alongside Whistle Sports’ talent network. We look forward to exploring opportunities to collaborate on video content that helps broaden engagement in sport, especially for younger audiences.”