Modern Times Group goes to FreeWheel for digital boost




Modern Times Group “digital accelerator” MTGx, has selected video ad specialist FreeWheel to power its digital monetization strategy.

MTGx will utilize FreeWheel’s monetization rights management (MRM) technology to monetize its digital inventory across Nordics and Central Eastern Europe.

“MTGx connects consumers with their favorite entertainment and advertisers with their preferred audience. We operate over several markets so it is very helpful to use Freewheel as a single unified platform in our efforts to further grow our advertising business,” says Rikard Steiber, CEO MTGx and Chief Digital Officer MTG “

FreeWheel’s content monetization and revenue operations capabilities allows partners to centrally administer insertion orders, ad sales rights, ad decissioning and insertion. The solution also features comprehensive break flexibility, long term accurate forecasting and increased monetization opportunities.

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