EE has unveiled EE TV, touting it as “the UK’s most advanced TV service.” EE TV will allow customers to enjoy their favourite TV content on the go, using EE’s renowned 4G network.
Video content today makes up more than 50% of EE’s 4G mobile network activity. EE TV will allow viewers to watch their favourite programmes on their home TV, as well as on up to three smartphones or tablets simultaneously, anywhere in the home.
“Today we’re announcing the most advanced TV service the UK has ever seen. How, where and when people watch TV and movies is changing, and mobile technology is driving that change,” comments Olaf Swantee, CEO, EE. “As the UK’s biggest and fastest network, with more than 25 million customers, we have unrivalled insight into people’s changing viewing habits. It’s helped us create a service that has mobile at its heart, and makes the TV experience more personal than ever before.”
In addition to Freeview HD with more than 70 live channels, EE TV will launch with a number of TV catch-up and on-demand services as well as the major video apps, including Daily Motion, YouTube, BBC iPlayer, Demand 5 and film and TV partner Wuaki.tv. Further partners are already confirmed to join the service, and will be announced in the coming months. Major Internet video applications including BBC Sport and BBC News, DailyMotion, YouTube and The Weather Network will also be available at launch.
EE says the platform will include an ever growing range of content applications, building on the international standard for interactive TV, Hbb-TV.