Deutsche Telekom has turned to TV Everywhere specialists NORIGIN to help re-launch its live streaming TV Apps – encompassing its live Bundesliga footage.
Along with the new Bundesliga season, Deutsche Telekom says the main purpose of the refresh is to promote the sporting content in a more interactive and informative way. The user experience has been greatly improved with further focus on the promotion of rich football metadata, which is updated alongside live matches. All matches in across leagues along with match highlights across the whole season will be available for streaming within the enhanced TV apps.
“A TV Streaming service is a unique business and we are happy that Norigin Media have launched all these new customised apps for us in a short and efficient few months utilizing their Hybrid Apps product suite,” comments Gert von Manteuffel, Vice President Product Management TV, Deutsche Telekom. “We are looking to reach out to the expansive mobile user market across Germany who can easily subscribe to our Mobile TV services directly from their personal devices”
Norigin´s application suite is licensed to Telekom after customisation, which uses HTML5 across all devices with a single cloud hosted backend. The native apps now also use Norigin´s newly introduced OTT TV & Video content security system, MACsecure, which includes a unique client certificate, protecting the application suite from unauthorized use.