Civolution and Bleiberg Entertainment, a Beverly Hills-based film production company, today announce their partnership on “i-LIVED”, the first American feature film to be supported by a synchronised second-screen application for use in the cinema and at home.
“i-LIVED” is a tech-based thriller about an online app reviewer whose latest assignment mysteriously improves his life beyond anything he imagined, but just as quickly starts to tear him apart. It was produced from the outset with second-screen integration in mind. Civolution’s SyncNow Automatic Content Recognition (ACR) technology powers the app’s real-time interaction and content triggering in complete synchronization with the on-screen action.
“As the world of entertainment continues to become increasingly connected and interactive, there’s one glaring arena ripe for digitization: the movie theatre,” comments Alex Terpstra, CEO, Civolution. “We are thrilled that Bleiberg Entertainment shares our vision of intertwining feature films with mobile devices, and look forward to building on this historic step in filmmaking to push the boundary of the format forward in years to come.”