At the Broadband World Forum, Amsterdam
During a keynote overview of BT’s transformation from telco to broadcaster at the Broadband World Forum this morning, Simon Jones, Chief TV Architect, BT UK, gave a picture of the kind of next generation sports experience viewers could look forward to in the coming years.
Central to this, he said, would be the “Phase 2” deployment of 4K. “It’s not just like turning up the brightness,” he explained, “it’s creating the dynamic range, creating the contrasts you can see in the real world that you never see on a TV screen.”
In addition to 4K, however, he said BT were also looking at “advanced” audio options – “so you can choose your commentary” – as well as perspectival audio/visual choices, which would allow viewers to choose their position in the stadium, accessing various positional and even audience feeds, “so you can actually really experience the match how you want to.”
When asked to give an actual timeframe for the specific deployment of 4K TV services however, Jones remained coy…
“Ourselves and Sky and everyone else are already experimenting,” he said. “But when the services will be launched? No idea.”