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Broadband households watch 17.4 hours of non-linear per week

Non-linear viewing in US BB households

Non-linear viewing in US BB households

New research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.

“Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24,” EXPLAINS Barbara Kraus, Director of Research, Parks Associates. “Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices. Our streaming-media session at CONNECTIONS Summit will examine the expanding role of devices with streaming capabilities and the future balance of linear versus non-linear video viewing among connected consumers.”

Parks Associates research shows consumers are also using connected CE for purposes outside video. Nearly 40% of U.S. broadband households that use the smart TV as their primary connected device regularly access and spend at least one hour per week using Facebook on this device.

“We are at a crossroads in television entertainment when it comes to streaming media. This crossroads presents a two-pronged shift – one on the content side and one on the hardware side. Ultimately, the solution that provides consumers the most content choices and the ability to watch that content on a variety of devices easily will be the one that wins,” adds Jim Denney, Vice President, General Manager, Product Marketing, TiVo Inc. “As the content licensing landscape continues to evolve, and consumption on various devices becomes a checklist item by consumers, the industry will be pushed to provide a higher degree of content options in a simple-to-use device.”

 

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