YouTube have revealed its intention to support its leading content creators with significant additional funding.
“Now, we feel the time is right to make another important investment in our creators,” explained the online video giant in a blogpost last week. “That’s why we’ve decided to fund new content from some of our top creators, helping them not only fulfil their creative ambitions but also deliver new material to their millions of fans on YouTube.
“As any creator will tell you, making compelling new content isn’t easy, and we expect to learn a lot through this process. We’ll experiment with new formats and ideas. We’ll get our hands dirty. We’ll make some mistakes. Together, we’ll (hopefully) create some fantastic new content on YouTube. But one thing is certain: there’s no one we’d rather go on this adventure with than our creators.
“It’s been an incredible few years for YouTube. And with YouTube stars jumping from their bedrooms to billboards in Times Square, we think there’s never been a better time to be a creator.”