A recent Omnibus survey gives insight into how Millenials aged 18-29 experience and find TV shows. A full 76 percent of Millenials report they discover new shows to watch from friends, family and social media, and 73 percent still watch on a traditional TV set. In addition to watching on a traditional TV, 74 percent also watch content online using a computer, smartphone or tablet.
To address the unique ways Millenials experience TV, Relay TV has launched a new way for viewers to discover TV shows, watch together in a virtual living room setting check-in and interact with their friends in real-time through the TV. RelayTV’s fully integrated social TV platform and networking experience for consumers is available now to operators.
RelayTV allows viewers to see what shows their friends are watching right now, engage with them on the TV directly, and preview and watch with friends wherever they are, as if they were sitting next to each other. By speaking out loud (or laughing) naturally, friends can hear each other through the TV by using the microphone on a remote control or smartphone, allowing them to enjoy the show virtually together, even when physically apart.
The social TV market is projected to reach $256 billion by 2017 (MarketsandMarkets), but attracting subscribers and connecting them with the content they really want to see – particularly Millenials – is the holy grail for pay-TV operators.
“What drives Millenials is spending time and participating with their friends,” comments Kye Cheung, CEO of RelayTV. “With this in mind, we developed a social TV solution that allows viewers to check-in, discover, watch together and interact, all in a single unified experience.”