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Virgin turns to Ofcom over Premier League prices

Chelsea shake hands with Aston Villa last weekend

Chelsea shake hands with Aston Villa at the weekend

In a move with potentially massive significance for football in the UK, Liberty Global’s Virgin Media has requested that UK regulator Ofcom examine the manner Premier League rights are sold, attesting the results are currently “too expensive” for consumers.

The complaint, filed two weeks ago, suggests that the high price of UK football rights are stifling competition.

“The rapidly rising cost of Premier League live broadcast rights means UK fans pay the highest prices in Europe to watch football on TV,” comments Brigitte Trafford, Virgin Media’s Chief Corporate Affairs Officer. “Virgin Media has asked Ofcom to investigate how the rights are sold ahead of the next auction.”

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