Videology – one of the world’s largest video advertising technology platforms – today announced escalating growth in the digital video sector, with 2014 revenue on track to approach $300 million, up from $135.5 million in 2012.
Videology to date has raised $130 million in venture capital funding, and is one of the few private video technology firms in the market.
“This past year has been a pivotal one for our company as both video and programmatic buying have begun to mature,” comments Scott Ferber, Videology Chairman and CEO. “Major brands have begun utilizing programmatic as a core media buying strategy, which has put upward pressure on both agencies and media companies to fully embrace these technologies. Add to this the massive changes in consumer viewing habits, and you have almost a perfect trifecta of opportunity for a technology provider like Videology.”
Videology is an enterprise software technology company, with research and development (R&D) at the core of its business. As the programmatic marketplace evolved over the past few years, more media agencies, advertisers, and media companies have discovered the value of bringing a self-service programmatic platform in-house. Over 80% of Videology’s business now comes from platform clients consisting of advertising agencies, trading desks, and media companies, such as cyber communications inc., Havas, Publicis, Yahoo! JAPAN, and WPP.