More than 40% of broadband households in Germany and Spain own a smart TV, while UK adoption lags behind at only 33%, according to new European entertainment and Internet of Things research from Parks Associates.
Parks Associates’ latest European consumer research also reveals 54% of Spanish and 38% of UK and German broadband households connect a PC to the TV.
“European consumers continue to seek ways to watch online content on TV,” comments Brett Sappington, Director, Research, Parks Associates. “Google’s Chromecast has recently launched in several European markets, and the use of PC-to-TV connections is far higher in Europe than in the US. Unfortunately, this approach has produced a fragmented user experience. Players in the video market, including pay-TV providers, have a real opportunity to differentiate themselves via a compelling, easy-to-use, unified user experience for consumers.”
Parks Associates will address the changing landscape for connected CE, pay TV, and OTT services at the ninth-annual CONNECTIONS Europe: Monetizing Strategies for the Connected Home,18-19 November in Amsterdam at the Mövenpick Hotel.