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Sky News service lands on Xbox 360

From Tuesday (September 8th), Xbox Live customers will see the Sky News icon on the TV section of their homepage and will be able to access the live feed 24 hours a day.

This includes the latest breaking news as well as business, political and entertainment coverage. The Sky News app also offers access to a wide range of on demand stories through a constantly updated video library.

The Xbox launch marks the next step in the expansion of Sky News in the US, which includes tailoring its channel feed to incorporate editorial segments produced specifically for the US audience.

Andrew Hawken, head of Sky News Digital, comments: “Sky News is consistently exploring opportunities to expand our global reach. Making Sky News available on Xbox was an ideal way to achieve this.With a growing US footprint of a million users and a US news team, we’re thrilled that our coverage will be showcased to millions of Xbox customers.”

The service was developed in partnership with 1 Mainstream, a digital TV distribution platform for deploying HD video services across TV, game consoles, tablets and streaming devices.

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