Sky invests $5m in ad tech firm Sharethrough



Sky has invested $5m in the US advertising technology firm Sharethrough, a leader in ‘native advertising’ – that is, offering software that enables publishers to monetize their sites and apps with adverts that are non-interruptive and stylistically similar to the surrounding content.

For advertisers, Sharethrough’s software provides them with an automated solution to match online ad campaigns to the webpages they are hosted on.

Emma Lloyd, Director Business Development, Sky, comments: “This new partnership continues the work we’re doing to harness exciting technological developments and integrate them into our business. We’re pleased to be deepening our relationship with Sharethrough and look forward to building new links with other startups and tech entrepreneurs in the US and Europe.”


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