ruwido launches wafer-thin ‘leaf’ remote at IBC

IBC 2014 will mark the debut of the super-slim ‘leaf’ remote control.

Measuring only 2.7 mm in width, ‘leaf’ has a silhouette thinner than a coin cell and is manufactured using high quality aluminium and carbon. The anodized remote control has an in-built keypad, and features integrated speech transmission to allow searching for known content in a more natural way.

Ferdinand Maier, CEO, ruwido, says: “Many interaction mechanisms have been tried, but nothing has turned out to be completely suitable on its own for TV navigation in everyday life. It is imperative that we continue to identify the interaction mechanisms which have already been proven to work, while adapting and enhancing them to meet the evolving needs of today´s TV landscape.”

This understanding led ruwido to its ‘thinsizing’ approach. ‘Thinsizing’ allows the company to carefully remove the unnecessary components from the mass of technological options, and to focus on the essentials of how users want to interact in and with their TV environment.

The ‘thinsizing’ approach allows ruwido to support its partners and clients in offering uniquely tailored interaction mechanisms that truly put users back in control of their IPTV service and to enable user experience excellence.


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