Amazon announced today that UK members increased streaming by over 70% of popular TV shows and movies on Prime Instant Video since the launch of the service in February.
Amazon is investing heavily in exclusive content and tripled selection since acquiring LOVEFiLM in 2011. Exclusive content highlights have proven to be audience favorites, with the Halle Berry hit US TV drama Extant becoming the second most watched TV series on the service with each new episode released each Thursday.
“We are excited by the response from our customers to our increased investment in exclusive and original content since we launched Prime Instant Video as part of Amazon Prime six months ago,” comments Tim Leslie, Vice President of Amazon Instant Video in Europe. “Over the past few months we have continued to make improvements to delight our customers: we have launched on new devices, added new functionality and most importantly added great new and exclusive movie and TV content, and we’re just getting started!”