CCS: OTT providers should think ‘mobile first’ for 4K

This year’s World Cup shows that the dream of TV Everywhere has become a reality, says analyst firm CCS Insight. However, ahead of this year’s IBC event in Amsterdam, the company warns that the TV industry will face major disruption over the next few years. Traditional broadcasters will come under threat from new business models, technologies and new ways of connecting with viewers.

“The promise of multiscreen TV everywhere services is finally here and this summer’s sporting events are a good indication that the future of live TV will be driven by sports and news, with 4K playing an increasing role,” explains Paolo Pescatore, Director Apps & Media at CCS Insight. “This is a very exciting market and we expect to see new players with new technologies emerging at this year’s IBC.”

Pescatore expects mobile drive 4K usage and a surge in network traffic. “Slow replacement cycles for TVs mean that 4K has yet to become widely adopted,” he points out. “We believe that mobile and tablet manufacturers will lead the charge for 4K usage, bring out more devices with cameras, screens and chipsets capable of 4K recording, playback and upload.”

Interestingly, CCS thinks online video providers such as Netflix, BBC iPlayer and Sky Go should think mobile first when it comes to 4K. “The challenge they face is to ensure that content is optimised for mobile devices. Consumers’ insatiable appetite for mobile viewing was illustrated by the record-breaking number of mobile viewers for this year’s World Cup. Greater demand for mobile viewing will lead to faster roll-out of LTE broadcast technology by mobile network operators. LTE broadcast will help the operators deliver video more efficiently outside the home.” 

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