Netflix to breach 100 million international subs

Netflix subs by country

Netflix subs by country

At last week’s CTAM Eurosummit in Copenhagen, Reed Hastings, CEO of Netflix, stated that Netflix expected to achieve penetration of a third of homes seven years after launch.

Extrapolating from this projection, Digital TV Research estimates that Netflix is aiming for 104 million international subscribers by 2020 – and this is just for the countries where it has already launched.

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