Analysis & Opinion

Infomir at IBC 2014: “We never rest on our laurels”

Infomir at IBC 2014

Infomir at IBC 2014

Last week at IBC 2014, IP&TV News’ Thomas Noszczak caught up with Andrey Gavriushchenko, Head of Sales for European manufacturer of IPTV/OTT delivery equipment Infomir.

Thomas Noszczak: Hi Andrey. Can you tell us a bit about your involvement at this year’s IBC?

Andrey Gavriushchenko: This was the third time the company participated in the IBC exhibition. We invited everyone to explore our latest developments on our stand: these included modern end-user devices, IPTV for Android, hybrid set-top boxes and more. It’s been a great show.

Infomir have had a very significant year. What was one of the highlights?

With major industry partners, including the likes of STmicro and Broadcom (whose chipsets power Infomir STBs) and Beenius (using its middleware – BeeSmart), Infomir has established itself as a stable, reliable and cost-effective solution provider to the IPTV industry.

This year has already seen the successful completion of the integration of its MAG255 IPTV set-top box with content protection system VCAS 3.3 by Verimatrix. VCAS protection protects content against viewing by non-registered users, and rules out the possibility of copying and subsequent distribution.

What are some of Infomir’s priorities moving forward?

We never rest on our laurels. Infomir has identified emerging markets such as LATAM and Africa as possessing significant growth potential (particularly for our hybrid solutions). We are committed to bringing our solutions to support sustainable market growth as the industry evolves in these markets – where there is growing demand for content distribution technology and interactive TV experiences.

Great. And how is Infomir building connections in the African ecosystem?

For the second consecutive year Infomir is going to present its products at the largest information technologies exhibition in Africa – AfricaСom.

Direct communication with African broadcast market players at last year’s event revealed that they are even more interested in developing local infrastructure: Infomir is committed to satisfying the demand for hybrid solutions in a flexible and reliable way.

And what about plans and challenges closer to home?

Infomir is eagerly looking at developments on the telecoms market and has been involved in a major project with RosTelecom in the last three years. As the demand is growing for European telco operators, Infomir is in the process of putting together an end-to-end solution (as well as establishing partnership with companies such as Verimatrix), which will be aimed at solving some of the critical challenges of content distribution and monetisation in this market.


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