SPB TV, a global provider of end-to-end OTT TV, IPTV and mobile TV solutions, released the OTT TV Survey 2014, at this year’s International Broadcasting Convention (IBC2014) in Amsterdam.
On 12 September, at a special IBC Exhibition event with industry experts and media, SPB TV’s Co-Founder Sebastian-Justus Schmidt announced the survey outcomes, sharing developments in the fast-growing consumer base of OTT TV users in emerging markets. Among interesting findings are the facts that more women are using OTT TV, which indicates that it is increasingly becoming a convenient, enjoyable and commonly used way to access video content. As well as that there is no need for the “second screen” as its apps might bring additional distractions from the main content for the viewers.
“Multitasking can be often carried out on the same screen on PCs and mobile devices”, comments SPB TV’s CEO Kirill Filippov. “It is remarkable that the respondents prefer to conduct activities on the same device,” he said. With a sample of 50,000 respondents, the survey focused on the ways modern TV is consumed and what TV users are like. The majority of respondents were based in Brazil, India, Mexico, Nigeria, Russia, South Africa and Ukraine.