Kaltura will be demonstrating its OTT TV solution at IBC 2014 (12-16 September) in Amsterdam on Stand 3.67.
Kaltura OTT TV monetization tools allow different business models to be used simultaneously. The tools support server-side and native ad insertion technology for live and VOD content, in-app purchases, a range of payment options and discounts for introducing friends. DRM support provides full content protection. The monetization tools are designed to deliver a seamless experience across devices.
The new social features allow users to log in to their TV service using Facebook to engage with friends and receive recommendations based on what their community is watching. It includes an activity feed on the home page and abuzz meter makes it easy to see what is popular at any time, and an EPG for live or catch-up viewing. The household “parent” account can decide which members of the household can access content on specific devices and can set VOD budgets per user.
“We chose Kaltura’s technology because it delivers on an immersive user experience that connects the dots between our Satellite STB service and our all-new OTT service to connected devices. This is accomplished, while managing the household personalization and device management functions we need for a truly personal and social experience that increases subscriber loyalty,” said Itzhak Elyakim, VP Engineering & CTO from yes, the leading pay-TV provider in Israel. yes leverages Kaltura OTT TV for its yesGO service.