IBC 2014: Brian Cox concerned by TV ‘fragmention’

At IBC 2014, Amsterdam

During his IBC keynote yesterday morning in Amsterdam (entitled ‘television’s expanding universe’), Professor Brian Cox OBE expressed some disquiet about the increasing “fragmentation” of contemporary broadcasting.

While he broadly praised television, calling it “the most powerful medium in terms of influence,” Cox sounded a little wary of the increasing tendency towards more tailored and person-specific viewing options.

“I worry that the fragmentation of television, the idea that you can have multiple channels so you can watch whatever you want to watch, I worry about that, because it seems to me to ghettoise the audience,” he told the audience. “I don’t want a society, where if you’re fifteen years old, you can sit in your bedroom and watch a computer game channel 24 hours a day, because I want that fifteen year old to be exposed to ideas. Obviously the education system does that. But in the past, television has done that.”

Not a big fan of Twitch then, we presume…

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