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Endemol set to launch online gaming channel

Multiplatform specialist Endemol has announced that the UK arm of its global premium channel network (PCN), Endemol Beyond, is set to launch Legends of Gaming, an international eSports channel fronted by top YouTube gamer Ali A, who has more than 5.5 million subscribers and over 1 billion views to his two YouTube channels, whilst averaging 100,000 new subscribers and 11 million views per week on his main channel alone.

Building on Endemol’s worldwide reputation for creating hit formats with international appeal, the channel will distinguish itself by spanning all gaming genres to create an even playing field that will maximise the potential for upsets, excitement and laughs.

“Legends of Gaming is a perfect example of how Endemol is developing new kinds of properties and talent with fantastic potential across platforms including YouTube, live events, television and more,” comments Laurence Jones, Commercial Director of Endemol UK. “ In doing so we’re delivering unique opportunities for brands and advertisers to achieve long term engagement with a young and passionate fan base.”

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