Comcast has developed a new solution to support advertising placements into both linear and video on demand (VOD) television programming. Accomplished by integrating the workflows of its Comcast AdDelivery and VOD content aggregation and delivery platforms, the new solution allows advertisers, their agencies, and creative shops to manage cross-platform advertising campaigns running in prior episodes of TV series that may be viewed via VOD as well using a single cloud-based web portal.
“Providing a full service solution for digital ad insertion across both linear and on demand is a valuable improvement for television advertising,” says Matt McConnell, Senior Vice President and General Manager Comcast Wholesale. “This brings the advertising community closer to its vision for an ‘Advertising Everywhere’ ad management solution for reaching TV audiences across all TV and Internet-based platforms and markets.”
Comcast Wholesale’s VOD content delivery platform distributes more than 20,000 hours of on demand video programming per month for over 275 content providers, providing a wide range of VOD services from one central location including content acquisition, transcoding, editing and distribution.