Leading tech vendor Civolution has teamed up with cross-screen specialist Applicaster, integrating technologies to enable broadcasters to launch second screen activities synced with content and ads being watched on live or on-demand TV. The solution is based on integration between Applicaster’s second screen suite and Civolution’s SyncNow Automatic Content Recognition (ACR) technology.
Applicaster maximizes second screen functionality to boost TV ratings, via a variety of tools. The company’s FEED module, part of the second screen suite, is an aggregated timeline of all show-associated broadcaster activities combined with social elements, such as viewer comments, photos, tweets, replies and more. FEED serves as a hub for broadcaster and social activities, retaining users within the broadcaster’s TV app domain, while offering exciting social TV elements to the viewer.
“This successful integration with Civolution resolves two major challenges in relation to TV programming: recreating the live-feel to non-linear and long tail content, and retaining viewer attention and engagement levels during commercial breaks”, comments Liron Deutsch, VP Corporate Development, Applicaster. “With the real time triggering of unique and creative brand and content related activities – broadcasters, content owners and brands can bridge the attention gap and offer continuous cross-platform engagement and meaningful second screen activities.” she concluded.