The Arts Council announces today a multi-channel network (MCN) for the arts, awarding a £1.8M grant to Rightster, a digital content company that will set up and manage the new network.
MCNs are compilations of large numbers of YouTube channels, run by independent third-party companies. By providing seedcorn investment to support a new network for the arts, the Arts Council hopes to extend the reach of publically funded arts and culture, creating a new community of interest that connects more audiences with great content that is already online but is hard to find.
Simon Mellor, Arts Council’s Executive Director for Arts and Culture, comments: “There is some great arts content online, but it is hard to find and fragmented. We hope that the appointment of Rightster will support the arts sector to find and develop new audiences and build their profile in this expanding digital space.”
Over the coming months, Rightster will work with the arts and culture sector to develop the MCN proposition, with a view to launching the new channel in spring/summer 2015.
‘We are absolutely thrilled to have been selected by the Arts Council to deliver this important and timely initiative,” comments Simon Walker, Chief Strategy Officer at Rightster. “Their innovative ambition is to ensure that the extraordinary riches of the arts scene are properly represented in this brave new world of online video.”