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Apple, YouTube & Netflix make “cool brand” top 10

UK brand analysis database CoolBrands has announced its latest ‘cool brand’ shortlist, based on votes by its Expert Council as well as a nationally representative sample of 2,000 British adults.

Apple topped this year’s chart, with YouTube reaching seventh and Netflix entering the top ten for the first time.

Here’s the top ten in full:

  1. Apple
  2. Aston Martin
  3. Nike  
  4. CHANEL
  5. Glastonbury
  6. Google
  7. YouTube
  8. Dom Pérignon
  9. Rolex
  10. Netflix 

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