ActiveVideo today announced that it has joined the RDK (Reference Design Kit) community as a licensee and to provide a cloud-based browser for delivery of HTML5-based interactive TV UX, content and applications to RDK devices.
The RDK is a pre-integrated software bundle that provides a common framework for powering customer-premises equipment (CPE) from TV service providers, including set-top boxes, gateways, and converged devices. RDK is supported by more than 160 licensees including CE manufacturers, SOCs vendors, software developers, system integrators, and TV service providers. It is administered by the RDK Management LLC, a joint venture between Comcast Cable, Time Warner Cable, and Liberty Global. It enables TV service providers to standardize certain elements of these devices, but also to easily customize the applications and user experiences that ride on top.
ActiveVideo’s CloudTV software platform is a browser in the cloud that enables pay-TV operators to virtualize CPE functions for the purposes of delivering next-gen user interfaces, online content, and interactive advertising for TV across pay-TV operators’ entire footprints.
“RDK’s ability to standardize application development across the pay-TV ecosystem is accelerating creation and deployment of advanced services,” comments Jeff Miller, president and CEO of ActiveVideo. “By combining the RDK’s device-based approach with the power of the cloud, we can help the RDK and industry at large achieve greater scale, faster time-to-market and consistency for television experiences across entire device footprints.”
ActiveVideo will be demonstrating how the CloudTV platform virtualizes CPE functionality to enable delivery of advanced television experiences at IBC (Stand 3.A27) September 12-16.