55% of US broadband households subscribe to OTT service

55% now subscribe to OTT

55% now subscribe to OTT

Fifty-five percent of US broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates.

“Over 50% of U.S. broadband households have at least one TV series that they ‘never miss,’” explains Glenn Hower, Research Analyst, Parks Associates. “Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions and will discuss deployment strategies in this webcast.”

Consumer interest in cloud DVR technology is growing – 45% of U.S. broadband households find it very appealing. Parks Associates research also reveals that television screens are still the preferred method for watching video among a majority of US broadband households. On average, consumers spend over 20 hours each week watching video on TV screens, compared to 1.3 hours on tablets and 1.6 hours on smartphones each week.

“As mobile devices account for nearly a third of website traffic, close to a quarter of online video is viewed on mobile, and consumers increasingly move their content into the cloud, CSP and CE companies need better ways to create unified service offerings that reach consumers in the cloud and across devices,” comments John Driver John Driver, CMO, PacketVideo.  “Companies can capitalize on these trends by enabling, adding and monetizing cloud and media services to their product offerings, thereby strengthening their customer relationships and extending their reach into the connected home to include both over-the-top (OTT) and personal cloud services.”

Parks Associates will co-host the webcast “Navigating Cloud Solutions: CE and the Future of Video”with PacketVideo on October 1 at 11 a.m. CT (12 p.m. ET).



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