Sky expects its recently launched targeted linear advertising service Adsmart to more than double their current ad market, according to Adsmart director Jamie West, who gave an indication of the extent of Sky’s optimism in an exclusive interview with IP&TV News published today.
“It means that Sky’s conversation is now in a 9 or 10 billion pound advertising market, something like that,” West explained, on the same day it was announced he was the latest addition to this year’s OTTtv World Summit. “So the opportunity for growth in advertising terms is great, but it also makes TV advertising more relevant to more brands, because people can really hone in on the target market relevant to them. Historically, TV has been seen as the domain of the broad and the rich brands, the big brands, and that’s just quite simply no longer the case.”
Read the full interview here.