Report: Sky Euro pay-TV plans could net 20m subs

According to a new free ‘Perspective’ report from Futuresource Consulting, BSkyB’s European plans to pay 21st Century Fox around $9.1 billion for its shares in Sky Deutschland and Sky Italia will bring it up to 20 million subscribers, matching major US networks in scale and gaining about a 30% share of Europe’s pay-TV market.

As well as getting about $7bn in cash, 21st Century Fox will retain its 39% shareholding in the enlarged Sky entity – and Futuresource calculate the resulting dispensation will see Sky and Liberty jointly control 44% of Europe’s $50bn pay-TV market, with the next largest share Canal+ at about 8%.

The report suggests that, while there may be opportunities for new pay-TV growth in Germany, Austria and Italy, the deal will not immediately open up Broadband/Voice network services provisioning, which have contributed to Sky’s growth in the UK in recent years, though the deal will allow further development of the Sky brand internationally and yield synergies in content acquisition, infrastructure, subscriber equipment and software provisioning.

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