Spending on smart home systems and services in the US will hit $18 billion in 2014 and more than double to $39 billion by 2019 according to Strategy Analytics’ Smart Home Strategies latest forecast. Apple, Google and Samsung are among the big consumer brands posturing for position in the market as ADT, Vivint, Comcast and AT&T drive growth in the interactive security market. The competitive dynamics shaping the market are described in “Handicapping the US Smart Home Horserace”.
“Interactive security will take the revenue lead from professionally installed home control and entertainment systems in the overall US smart home market and Nest’s acquisition of Dropcam signals Google’s desire to become a disruptive force in this market,” says Bill Ablondi, Director, Smart Home Strategies.
The report also finds that Comcast’s Xfinity Home is likely to catch up with the frontrunners in 2014 with AT&T’s Digital Life also in the chase, while Apple’s HomeKit (which caused a stir when introduced in June), and has in general alerted iOS devotees to smart home applications, remains a dark horse in the wider race.