Ericsson are to provide media and broadcast services such as media management, playout and studio facilities management for Finnish media company MTV. Ericsson will provide these services to both MTV and other local and international customers from a purpose-built media hub in Helsinki, Finland.
MTV is a leading Finnish media company that broadcasts news and entertainment 24 hours a day and is owned by the Swedish Bonnier Group, which is present in 16 countries. Under the terms of the agreement, 45 highly skilled broadcast services professionals will be transferred from MTV to Ericsson.
Joachim Bergman, Head of Playout and Media Management at Ericsson Broadcast and Media Services, says: “This agreement and the media hub in Helsinki will strengthen Ericsson’s broadcast and media services business, which began in 2007 with the signing of our first broadcast services deal with C More (formerly Canal+) in the Nordic region, and is expanding rapidly.”