AMC Networks will rebrand its MGM Channel as “AMC,” part of its plan to boost distribution outside of North America.
AMC will begin launching locally-versioned channel feeds on key cable and satellite platforms across Europe, Latin America, Asia, Africa and the Middle East later this year. Also accompanying these channels will be authenticated AMC VOD, HD and “TV Everywhere” services.
“There is a huge appetite for AMC original programming abroad,” explains Bruce Tuchman, President AMC Global and Sundance Channel Global. “That interest, coupled with our successful history of curating films from all the major studios to complement our original programming, gives us a great opportunity to make AMC Global a top-tier entertainment destination worldwide. We are confident AMC Global will be a valuable addition to our distribution partners’ platforms as we continue to work together to grow their business.”
Last month, the company announced the re-brand of its recently-acquired Chellomedia business (which included the MGM Channel) to “AMC Networks International.” AMC Networks International consists of six operating units: Asia-Pacific; Central Europe; Iberia; Latin America; Zone (EMEA); and DMC, a global media technology and distribution company.