June saw 260 million requests to BBC iPlayer, up +9% on the same time last year, according to a BBC report.
One-off BBC Three drama ‘Murdered by my Boyfriend’ was the most popular programme with nearly 2 million requests, and David Beckham documentary ‘Into the Unknown’ also performing strongly with 1.2 million requests.
Overall viewing increased across TV and radio last month as audiences turned to BBC iPlayer to keep up to date with sporting action from the World Cup, Test Cricket and Wimbledon. On TV, the Brazil v Chile game generated over 1 million requests, 600k of which were live; and on radio there were over 1.5 million requests for the England v Sri Lanka test.
The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use.