During the first six months of 2014, more than 500 million unique IPs shared files globally, accounting for more than 17 billion downloads and $275 billion dollars of unmonetised demand, according to a new study from Tru Optik, a big data start-up.
The report, Digital Media Unmonetized Demand and Peer-to-Peer File Sharing Report, outlines by category, company and geography more than $275 billion of digital content pirated through peer-to-peer networks during the first six months of 2014. It discovered that 29.2 million new peer-to-peer users downloaded television and movies in the second quarter compared to the 1.69 million new Netflix subscribers over the same time span.
“This report quantitatively captures an enormous hole and opportunity for media, entertainment and advertising enterprises,” explains Andre Swanston, CEO of Tru Optik. “The data we are able to analyze and segment shows the most heavily shared and pirated digital media assets and assigns a specific price to each download based on the value that consumption would have achieved through traditional download, purchase or streaming methods.”
Posted by Hannah Mitchell