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Digital shake-up at Nine Entertainment sees Mi9 lose CEO

Australian media group Nine Entertainment is to lose head of digital Mark Britt as the CEO of its digital arm Mi9.

In light of the changing structure of Mi9, Britt has elected to pursue other opportunities across Asia while remaining connected with NEC in a strategic capacity.  He has been credited with playing an invaluable role by independently leading the Mi9 business when it was a joint venture with Microsoft and has led the successful integration of the business into the NEC Group since NEC’s move to full ownership late last year.

“Mark is well regarded as one of the pre-eminent thought leaders in the digital space, so I am pleased that we have been able to retain his insights and guidance into the future.” comments David Gyngell, Chief Executive Officer of Nine Entertainment. “I would like to thank him for his contribution and wish him well in his future endeavours.”

Mr Gyngell added that the next phase of the development of the Mi9 business would provide many new opportunities and announced the appointment of Alex Parsons as Managing Director, Nine Digital, who re-joins the company from his current role of CEO RateCity.  “I’m pleased to have Alex return to the digital business. He has been a part of our company for many years and I’m confident the transition to the new management structure will proceed smoothly,” explains Gyngell.

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