Breaking Bad generates 80,129 tweets during Emmys

Using its in-house Twitter analytics tool, movie and TV series streaming service has investigated the audience’s reaction to last night’s 66th Primetime Emmy Awards.

Arguably the biggest winner of the night, Breaking Bad, also came in first place as the most talked about winner on social media (80,129 tweets). In second place was the British dark horse Sherlock (46,826 tweets), followed by popular comedy Modern Family (22,000 tweets).

When it comes to the battle of the sexes, the winning actors were talked about more than the actresses with 58,157 tweets discussing the actors compared to just over 25,500 for the actresses. Within these two categories, it seems there are two standout stars who took over the Twitter homepage – Bryan Cranston (42,912 tweets) and Julianna Margulies (24,000 tweets) taking the top spot for most popular actor and actress.

As many will agree, the surprising loser of the night was Game of Thrones. In a Twitter analysis conducted during the run up to the show, Game of Thrones was the most talked about nominee taking 70% of the tweets. Since the show aired last night, Game of Thrones has only received 14,416 tweets – just 5% of the Twitter discussions since yesterday.’s CEO and co-founder Jacinto Roca comments: “The Emmy Awards are the most prominent international awards in the TV calendar, so it is no surprise to see so many viewers talking on social media about their opinions and excitement for the winners. We’re also pleased to see that the public largely agreed with the Emmy judges. Congratulations to the winners!”

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