BBC Worldwide, the commercial arm of the BBC, announces today the appointment of Tobi de Graaff to the role of Executive Vice-President (EVP) for Western Europe.
De Graaff will oversee all of BBC Worldwide’s businesses across German and French speaking markets in Europe, as well as Benelux, Scandinavia, Italy and Iberia. He will be responsible for all TV and Digital sales, Channels, Production and Format sales, Licensing and Publishing as well as Live Events across Western Europe. The position was previously held by David Weiland who took up the post of EVP Asia for BBC Worldwide in May.
“BBC Worldwide has been enjoying strong revenue and profit growth in Western Europe and with Tobi joining the team I am confident that we can scale even greater heights,” says Paul Dempsey, President, Global. “We have big ambitions for this region and I am delighted we have found a leader of Tobi’s calibre to lead the next phase of growth.”