Fragmentation is obviously a massive technological challenge for operators seeking to effectively deploy penetrative multiscreen services. Security, meanwhile, presents additional, entwined issues. Now, advanced software specialist ACCESS purports to have unravelled both issues with their new multiscreen software solution ACCESS Twine, launched today.
Designed to bridge the gap between the sometimes conflicting needs of operators and consumers, ACCESS explains how, through Twine, operators can leverage their own “content transcryption” method via the gateway device, and depend upon support for CA and DRM systems, accessibility on all platforms, as well as domain and device management, tracking, and data analytics.
“It’s the first time someone’s launched a product you can easily integrate within your whole framework to actually solve the fragmentation problem,” Dr Neale Foster, COO and VP Global Sales TV, ACCESS Europe, told IP&TV News. But it’s important to include the word ‘security’ in there. We have been working heavily with this aspect of it. It’s protecting the broadcasters. That is the bit that’s missing from the market in general.”
ACCESS Twine has been developed to provide a single management platform that helps operators address fragmentation issues in terms of device type, browser and OS, interaction method, screen size, secure content delivery and rights issues. “ACCESS Twine provides the simplest route for operators to launch true TV Everywhere while enabling consumers to access the existing operator portfolio and their personal content such as recordings on their PVR devices even when they are outside of the home,” adds Dr Foster. “This helps operators to focus on providing the best possible services to attract and retain customers as well as maximize ARPUs.”