90% of broadcast execs found on LinkedIn

Research undertaken by Whiteoaks purports to disprove common industry opinion that no-one influential in the broadcasting world uses social media. The study reveals influential industry professionals are present and active on LinkedIn, the one social media site that has been recently recognised by B2B Marketing to generate leads, revenue and strengthen brand image.

Headline findings from the study reveal 90% or more of global broadcaster c-level executives, as well as operational heads from global studios, are present and active on LinkedIn. Furthermore, a significant number (88%) of the world’s leading production company owners and 85% of CEOs from the world’s leading OB companies are also active on the social media site.

The Whiteoaks report entitled “Shock, Horror & Opportunity” looks at four social media assumptions being made by the industry about the effectiveness of using social media to generate leads, the type of influential individuals present and how active they are, and if PR agencies within the sector really have the skills-set and resource to deliver social media campaigns.

The report also shows how the influential individuals are active on LinkedIn and engaging in industry discussions through, for example, the Film & Television Professionals group, which boasts over 250,000 active members – showcasing how LinkedIn is not just a CV shop.

“We set out to disprove the one surprising statement we keep hearing from broadcast, media and entertainment companies: No-one influential in the broadcasting world uses social media. The study looks at the relevant individuals present and active on LinkedIn, and the results are interesting to say the least,” James Kelliher, chairman and CEO, told IP&TV News. “LinkedIn really is delivering engagement opportunities and qualified sales leads for the organisations that understand the business benefits of social. Now is the time to be a part of that and not be left behind.”

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