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40% of US broadband homes use personalised recommendations

Over 40% of US broadband homes receive personalised video recommendations from one source or more on a weekly basis, according to Parks Associates’ new white paper “The New Reality: Tomorrow’s Multiscreen, Multirights World,” available now for complimentary download  and commissioned by ACCESS.

The paper examines the new direction for multiscreen services and the overall role of the operator. The research examines the impact that the proliferation of new devices and multiscreen features has had on the evolution of the TV landscape and highlights how a strategic, planned design approach will allow operators to retain audience loyalty and generate new revenues.

Other key findings include:

  • Increasingly, consumers are adopting the multiscreen services that are the most convenient – as the amount of content that can be accessed on every screen reaches new heights
  • Most multiscreen developments are software-driven, including apps, operator content management solutions, security software and quality of experience
  • As content becomes ubiquitous, flexibility is crucial, as it can help services adapt to the multiplicity of devices, features, rights, security and business models that keep evolving at a frantic pace.

“Parks Associates has identified flexibility as a crucial differentiator for operators. Additionally, the white paper states that in order for operators to move forward, this flexibility must be combined with robust security to ensure that both consumer demand and the content industry’s increasingly complex content security requirements are met,” comments Dr. Neale Foster, COO and VP, Global Sales TV, ACCESS. “Our solutions leverage standards to ensure operators keep ahead of the constantly changing multiscreen landscape. Additionally, we address the fragmentation crisis that operators face when launching multiscreen services, to enable them to future-proof their services and open the door to new, more immersive services that are available on all devices and platforms.” 

 

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