Free UK streaming service TVPlayer has added two more channels, ‘Zing’ and ‘Lamhe,’ to its current stable (now numbering more than 40 options for viewers). Both channels are taken from the world’s most watched South Asian Entertainment Network – ZEE Entertainment.
Zing, is the number one British Asian Bollywood Lifestyle channel in the UK offering an exciting mix of local shows, Bollywood entertainment, movies, drama and music. Last month, the channel ranked as top third channel in the South Asian TV market, with a monthly reach of 1,048,000 in June.The second addition, Lamhe, showcases the very best of South-Asian entertainment aimed at viewers who love to watch drama, classic Bollywood movies as well as lifestyle programmes.
TVPlayer launched its DESI pack to cater for the growing popularity of South-Asian channels such as Zing and Lamhe. As part of the licensing agreement, TVPlayer has obtained live streaming, catch-up and network PVR rights in advance of a platform wide update scheduled to launch later in the year.
“ZEE entertains 700+ million viewers across 169 countries,” says Neeraj Dhingra, CEO, Europe. “Our channels Zing and Lamhe offer a distinct set of programmes that differentiates them from others in the market making them a great addition to TVPlayer platform. The content on both is aimed at a wide cross-section of the audience of all age groups and we are making it accessible across various types of platforms.”
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