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Yahoo! to acquire Flurry & strengthen mobile products

Yahoo! have reached a definitive agreement to acquire mobile-analytics specialist Flurry. The deal reinforces Yahoo’s commitment to developing its mobile applications and monetization solutions.

“Yahoo’s growth in mobile traffic comes from great people and great products,” comments Scott Burke, SVP Advertising Technology. “Flurry’s success is the result of years of committed investment by a passionate team to create an indispensable platform for mobile developers. We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetization solutions to drive their success.”

Following the closing, the Flurry team will remain in their present locations, and Flurry’s vision, mission, and focus will stay the same. Flurry’s products will continue to operate and innovate with Yahoo’s support and investment. The transaction is subject to customary closing conditions.

 

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