Yahoo have announced the acquisition of video streaming specialist RayV.
The move is part of Yahoo’s declared focus on growing video users and monthly streams, accelerating its video strategy and boosting its underlying technology infrastructure in the space.
“At Yahoo, we are focused on building a video offering that delivers best-in-class quality and content, and can be streamed on-demand and live, on all platforms,” reads a statement from Yahoo. “The RayV team shares our passion for innovation and commitment to build a video infrastructure to deliver the ultimate video experience to our users. RayV has built a compelling technology that enables improved high quality streaming for online and mobile content partners. We’re thrilled to welcome the RayV team, most of whom will join the Yahoo R&D center in Tel Aviv. We are excited for the leadership that they will bring to Yahoo.”
“Our RayV adventure now comes to a pivot, and we couldn’t be more excited,” explains RayV. “We believe Yahoo will be a perfect fit for our people and capabilities, as Video and Mobile offerings are a central part of Yahoo’s vision. Yahoo’s global scale and broad content base, combined with its amazing leadership and appetite for success, creates an ideal environment for our team to thrive and be pushed to the next level.”