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Wuaki.tv predicts death of browser streaming within two years

Wuaki.tv reckons it is seeing a huge increase in the number of movies and TV shows being streamed to Smart TVs and connected devices. Movies and TV shows streamed directly to a Smart TV increased by 65% since Wuaki.tv introduced native apps for Smart TVs from manufacturers including LG, Samsung and Panasonic. Connected device streaming from tablets, Xbox consoles, smartphones and Google’s Chromecast has also increased by 25%. These increases have been driven by the number of connected devices consumers are using in the home, and the stability of the viewing experience when using a native app.

Consequently, the number of movies and TV shows streamed through a web browser has dropped dramatically; at present only 10% are streamed to a PC or laptop through the browser. Wuaki.tv now believes less than 1% of all streamed viewing will take place through laptop and PC browsers in the next 12-24 months.

“When we first launched Wuaki.tv most of our users watched movies on their laptop, no one thought of the living room as a place to stream” comments Simon Homent, Content Director at Wuaki.tv. “Now the opposite it true. With Smart TVs, devices like Chromecast, and native apps being so commonplace, people are streaming movies and TV to all kinds of connected devices and replacing traditional TV channels. Native apps give a much better viewing experience than browser streaming, and are often more stable as they are designed for one single purpose. It has long been an industry prediction but one that’s actually coming true.

“In the next two years we expect very few, if any, Wuaki.tv customers will still be streaming through a browser, and it will effectively be the death of browser streaming.”

The viewing figures quoted cover the period from January-July 2014 and include all content streamed from Wuaki.tv’s catalogue in the UK.

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