World cut? Connected TV viewers make up 8% of World Cup total

This year’s World Cup set numerous records for audience scope and size for streaming across devices. With a unique, Internet-scale view of the event, Conviva monitored over 28 billion viewing minutes, from over 700 million unique viewers over the span of the event. Conviva’s data continued to prove quality (low buffering and high resolution) is the leading factor for viewer engagement, but an increasing viewing upside was also recognized on larger screens. Most interestingly, connected TV viewers are up to almost 8% of total viewers, likely made up of cable-cutters who still want the high-quality, lean-back experience of a large-screen TV.

Desktop viewing topped all screens however, with mobile users accounting for more views and the same number of viewers, but far less of the total streaming time as viewers “snacked” on content.

“Recent focus has been on improving streaming video quality across mobile devices, but content providers need to deliver the same level of quality across all screens if they want to succeed,” explains Keith Zubchevich, Chief Strategy Officer for Conviva. “Our findings continually prove viewers are embracing the multiscreen lifestyle and the World Cup illustrated that on a large scale, while highlighting where content providers should be focusing their quality optimization efforts as they look to maximize engagement for each device type.”


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