TVbeat, a London-based start-up that provides real-time TV audience measurement to pay-TV platforms, broadcasters and media buyers, has announced a new senior appointment to its management team. Rune Skogeng joins TVbeat as Vice President of Business Development in the Nordics and Benelux. Rune has spent the last 10 years with Swedish media corporation Modern Times Group (MTG AB) in a number of senior roles.
Rune, who will take up his position at TVbeat in August, says: “By delivering TV measurement, both in real-time and on demand, TVbeat will provide insights that just haven’t been available before. It’s good news for the industry and I feel privileged to be working at the forefront of this new service.”
TVbeat also welcomes Thomas Burnell-Nugent who has recently joined the company as Business and Finance Controller.